Figure 14-1

-A variety of terms are used for marketing intermediaries. They vary in specificity and use in consumer and business markets. According to Figure 14-1, the term that would be used to describe the intermediary in Cell "C," would be __________.

Question

Figure 14-1
 
-A variety of terms are used for marketing intermediaries. They vary in specificity and use in consumer and business markets. According to Figure 14-1, the term that would be used to describe the intermediary in Cell "C," would be __________.

Quizplus · Accepted Answer

Wholesalers are intermediaries who sell to other intermediaries, usually retailers, and are typically found in the supply chain for consumer markets. The designation of Cell "C" likely refers to a position in the distribution channel where goods are sold in bulk or large quantities to retailers or other businesses, rather than directly to consumers, which is characteristic of wholesalers.

Figure 14-1 -A Variety of Terms Are Used for Marketing Intermediaries. They