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Figure 14-1 -A Variety of Terms Are Used for Marketing Intermediaries. They

Question 16

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Figure 14-1
Figure 14-1 -A variety of terms are used for marketing intermediaries. They vary in specificity and use in consumer and business markets. According to Figure 14-1, the term that would be used to describe the intermediary in Cell E, would be __________. A) middleman B) wholesaler C) retailer D) distributor
-A variety of terms are used for marketing intermediaries. They vary in specificity and use in consumer and business markets. According to Figure 14-1, the term that would be used to describe the intermediary in Cell "E," would be __________.


A) middleman
B) wholesaler
C) retailer
D) distributor

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