Figure 14-1

-A variety of terms are used for marketing intermediaries. They vary in specificity and use in consumer and business markets. According to Figure 14-1, the term that would be used to describe the intermediary in Cell "D," would be __________.

Question

Figure 14-1
 
-A variety of terms are used for marketing intermediaries. They vary in specificity and use in consumer and business markets. According to Figure 14-1, the term that would be used to describe the intermediary in Cell "D," would be __________.

Quizplus · Accepted Answer

Retailers are the intermediaries that sell products directly to the final consumers, which is what Cell "D" typically represents in marketing diagrams.

Figure 14-1 -A Variety of Terms Are Used for Marketing Intermediaries. They