When Dell Computer sells made-to-order PCs via its website, it is an example of which type of marketing channel?
A) Direct channel
B) Strategic channel alliances
C) Indirect channel
D) Marketing channel
Correct Answer:
Verified
Q17: One could describe Callaway's approach to marketing
Q18: Callaway has a presence in over countries.
A)95
B)50
C)100
D)75
Q19: Which of the following statements about the
Q20: Figure 14-1 Q21: A channel that includes intermediaries between the Q23: In terms of distribution, when marketing channel Q24: Receiving a flyer from Future Shop is Q25: In a direct channel, all channel functions Q26: Before consumers see a movie, it is Q27: Longaberger baskets are sold at parties. A
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