In terms of distribution, when marketing channel members are engaged in financing, grading, marketing information and research, they are performing the __________ function.

Question

Quizplus · Accepted Answer

Financing, grading, marketing information and research are all examples of facilitating functions. Facilitating functions are those functions that support the distribution process, but do not involve the physical movement of goods from one place to another.

In Terms of Distribution, When Marketing Channel Members Are Engaged