Longaberger baskets are sold at parties. A hostess invites friends and neighbours to admire the baskets the company has sent to display and takes orders. In return, the hostess is able to purchase the baskets at a discount. Longaberger uses which type of marketing channel?

Question

Quizplus · Accepted Answer

Longaberger uses a direct channel for selling its baskets, as the company sells its products directly to consumers through hostess-led parties without involving intermediaries.

Longaberger Baskets Are Sold at Parties