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Figure 14-1 -A Variety of Terms Are Used for Marketing Intermediaries. They

Question 3

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Figure 14-1
Figure 14-1 -A variety of terms are used for marketing intermediaries. They vary in specificity and use in consumer and business markets. According to Figure 14-1, the term that would be used to describe the intermediary in Cell B, would be __________. A) wholesaler B) retailer C) middleman D) agent or broker
-A variety of terms are used for marketing intermediaries. They vary in specificity and use in consumer and business markets. According to Figure 14-1, the term that would be used to describe the intermediary in Cell "B," would be __________.


A) wholesaler
B) retailer
C) middleman
D) agent or broker

Correct Answer:

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