A recent innovation in marketing channels whereby one firm's marketing channel is used to sell another firm's products is called a(n):

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A strategic channel alliance is when one firm's marketing channel is used to sell another firm's products. This allows both firms to benefit from the strengths of their respective marketing channels and expand their customer base. Integrated channel alliance suggests a deeper level of integration between the marketing channels, which may involve sharing customer data and resources. Dual distribution refers to a firm selling its products through multiple channels, and cooperative distribution refers to two or more firms sharing distribution activities (such as warehousing or transportation).

A Recent Innovation in Marketing Channels Whereby One Firm's Marketing