Callaway Golf uses an online and storefront strategy to sell the same product. This is an example of which type of arrangement?

Name: Callaway Golf uses an online and storefront strategy to sell the same product. This is an example of which type of arrangement?
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Callaway Golf is using both online and physical storefronts to sell their products, which is an example of multichannel marketing. They are not using multiple levels of selling, strategic channel alliances, or parallel distribution.

Callaway Golf Uses an Online and Storefront Strategy to Sell