Ford is having issues with some dealer-owned retail stores from a marketing perspective. Which type of conflict is Ford experience?

Question

Quizplus · Accepted Answer

Ford is experiencing a vertical conflict, which occurs between different levels of distribution channels. In this case, the conflict is between Ford and its dealer-owned retail stores, which are part of the same distribution channel but may have conflicting marketing strategies or goals.

Ford Is Having Issues with Some Dealer-Owned Retail Stores from a Marketing