When a channel member bypasses another member and sells or buys product directly, this is termed:

Name: When a channel member bypasses another member and sells or buys product directly, this is termed:
Brand: Quizplus
Rating: 4.9 (43 reviews)

Question

Quizplus · Accepted Answer

Disintermediation is the process of eliminating intermediaries in a supply chain, which happens when a channel member bypasses another member and sells or buys products directly. It can lead to horizontal or vertical conflict and is considered a breach of channel agreements and ethics.

When a Channel Member Bypasses Another Member and Sells or Buys