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Marketing Study Set 17
Quiz 14: Managing Marketing Channels and Supply Chains
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Question 241
Multiple Choice
At the end of a recent year, Solectron, Milpitas, California, an electronics contractor, made half of his purchases under vendor-managed inventory programs. Solectron:
Question 242
Multiple Choice
Scott Baldwin, the owner of The Computer Company, located in Stillwater, Oklahoma, specializes in creating customized personal computers for home use. Baldwin buys basic computer components from mail-order companies and then upgrades the computers to fit the specific needs of each customer. In years past, Baldwin carried a large inventory of hard drives, CD-ROMS, motherboards, memory upgrades, and other computer components. More recently, Baldwin has decided he Can't afford to maintain a large inventory of components. Instead, The Computer Company maintains a very low inventory and relies on mail-order suppliers to provide fast, on-time delivery of components as they are needed. The Computer Company is Using:
Question 243
Essay
Distinguish between a direct and an indirect channel.
Question 244
Multiple Choice
Reverse logistics is:
Question 245
Multiple Choice
According to the text, which of the following sales growth strategies will Amazon most likely be using in the future?
Question 246
Multiple Choice
The just-in-time concept requires very low inventories but fast, on-time delivery. When must parts needed for production arrive from suppliers?
Question 247
Essay
List and define the three major types of vertical marketing systems.
Question 248
Multiple Choice
An inventory-management system whereby the supplier determines the product amount and assortment a customer, such as a retailer, needs and automatically delivers the appropriate items is known as a(n) :