Question 1

Describe the typical stages involved in the processing of customer orders.

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Question 2

What are the three questions marketing executives consider when choosing a marketing channel and intermediaries?

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Question 3

Specific inventory costs are often hard to detect because they are difficult to measure and occur in many different parts of the firm. List and describe four types of costs associated with carrying inventory.

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Question 4

Why is customer service said to be highly situational?

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Question 5

Describe the just-in-time (JIT)concept of inventory management. What are the advantages of JIT?

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Question 6

What reasons do companies use to justify the carrying of extensive inventories?

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Question 7

How do companies use electronic data interchange (EDI)and extranets? Which is less expensive to use? Why?

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Question 8

What are some specific cost trade-offs that can be made in a logistics system?

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Question 9

What is a channel captain? What is its function when there is channel conflict?

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Question 10

Briefly explain the differences between the terms supply chain management and the marketing channel.

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Question 11

What specific decisions are associated with the flow of goods and together make up total logistics costs?

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Question 12

Describe the end-to-end process of Toyota receiving seats for their vehicles and those vehicles being placed for sale at a dealer. Focus on key factors that will make this process most efficient.

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Question 13

Some supermarket chains demand slotting allowances from manufacturers, paid in the form of
money or free goods, to stock and display products. Is the practice of charging slotting allowances ethical behaviour?

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Question 14

List and briefly describe the four customer service factors that must be balanced in a logistics system.

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Question 15

Why are marketing channels important in a marketing strategy? What factors affect channel choice and management?

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Question 16

As the level of customer service increases, what happens to total logistics costs?

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Question 17

List the four interests that buyers might want fulfilled by a marketing channel. Why are they important?

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Question 18

Identify and describe the six basic service criteria used in evaluating transportation modes.

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Question 19

Identify the five modes of transportation and describe two advantages and two disadvantages of each mode.

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Question 20

Describe how social media platforms, such as Facebook, could be used as an Internet marketing channel?

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Quiz 14: Managing Marketing Channels and Supply Chains