Many restaurants now ask consumers to evaluate their experience on a short questionnaire when they pay their bill. This assessment of consumer expectations and the actual experience is called a ___________.
A)customer contact audit
B)customer profile analysis
C)service survey
D)gap analysis

Question

Quizplus · Accepted Answer

Gap analysis is the correct term because it involves comparing customer expectations before a service is provided with their actual experiences of the service.

Many Restaurants Now Ask Consumers to Evaluate Their Experience on a Short