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Four Seasons Is Known for 'Knowing All About the Customer

Question 71

Multiple Choice

Four Seasons is known for 'knowing all about the customer and their preferences' before they walk into the door. After a busy day at a tradeshow all day, Janine walks into the lobby and is greeted by name by a staff member who informs Janine that she booked her a foot massage for later in the evening. This is a great example of:


A) responsiveness
B) sympathy
C) assurance
D) empathy

Correct Answer:

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