How a person establishes expectations for a service they have never purchased but plan to purchase is influenced by each of the following EXCEPT:
A)word-of-mouth communications.
B)previous experience.
C)promotional activities.
D)personal needs.

Question

Quizplus · Accepted Answer

The question specifically states that the person has never purchased the service before, so previous experience cannot influence their expectations. The other options, word-of-mouth communications, promotional activities, and personal needs, are all potential factors that can shape a person's expectations for a service they plan to purchase.

How a Person Establishes Expectations for a Service They Have