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GE Sends Its Salespeople to an Intensive Two-Week Long Training

Question 92

Multiple Choice

GE sends its salespeople to an intensive two-week long training program before sending them out to the field. Further, every time a new product is launched they go on a two-day "product knowledge" retreat. This is an example of:


A) employee development.
B) internal marketing.
C) internal analysis.
D) personnel management.

Correct Answer:

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