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Interbrand Cites Several Factors That Differentiate the Top Global and Canadian

Question 73

Multiple Choice

Interbrand cites several factors that differentiate the Top Global and Canadian brands compared to their peers. All of the following are factors, except:


A) they are highly profitable and focus on consistent revenue growth
B) they listen to consumers, employees, and investors
C) they are sensitive to the needs and desires of informed and discerning customers
D) they are in touch with their own humanity

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