With virtually no marketing support, Sanford continues to sell its Liquid Paper correction fluid for use in typewriters, even in the era of word-processing equipment. This is an example of ________during the decline stage of the product life cycle.

Question

Quizplus · Accepted Answer

Harvesting is a strategy in the decline stage of the product life cycle where the company decides to continue selling the product with minimal marketing support and gradually reduce investment in it. This allows the company to generate as much profit as possible during the decline stage without incurring additional costs. In this scenario, Sanford is using the harvesting strategy by continuing to sell Liquid Paper correction fluid without marketing support.

With Virtually No Marketing Support, Sanford Continues to Sell Its