Coca-Cola has realized that the market for their first diet cola, Tab, has been significantly diminished, yet Coca-Cola still sells the product, without any major advertising to its niche market. Coca-Cola is engaging in product:

Question

Quizplus · Accepted Answer

Coca-Cola is engaging in product harvesting, which involves reducing marketing and advertising expenses for a product that still has a small following in order to maintain a niche market and continue earning some revenue from the product.

Coca-Cola Has Realized That the Market for Their First Diet