Snickers candy bar was repositioned from a candy bar to a snack food through commercials that showed the busy people satisfying their hunger with a Snickers bar. Mars, Inc., used this strategy with its Snickers bar to:

Question

Quizplus · Accepted Answer

Repositioning a product or brand involves targeting a new market, and in this case, Mars, Inc. repositioned Snickers from a candy bar to a snack food to reach a wider audience beyond those who just wanted a sweet treat. The commercials featuring busy people satisfying their hunger with Snickers were aimed at consumers looking for a quick and satisfying snack option, thus expanding Snickers' market.

Snickers Candy Bar Was Repositioned from a Candy Bar to a Snack