Kmart stores hoped to add perceived value to the store's merchandise by adding the Martha Stewart product line, which is perceived as being of a higher quality. This product line addition was an example of:

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Quizplus · Accepted Answer

Trading up involves adding higher quality or premium products to a company's product line to increase the perceived value of the brand. Adding the Martha Stewart product line is an example of trading up because it is perceived as higher quality. Trading down, on the other hand, involves adding lower-priced products to a company's product line to attract price-sensitive customers. Top-down and bottom-up marketing refer to different approaches to marketing strategy development and are not relevant to this situation.

Kmart Stores Hoped to Add Perceived Value to the Store's