A brand name refers to any word, device, or combination of these that distinguishes a seller's goods or services from those of others in the market. It can be a word, phrase, symbol, design, sound, shape, or colour. It is the name that identifies and distinguishes a brand from its competitors.

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A Brand Name Is

Question 127

Multiple Choice

A brand name is:

A) any word, device (design, sound, shape or colour) , or combination of these used to distinguish a seller's goods or services.
B) the part of a brand that is a symbol or design and cannot be spoken.
C) the part of a brand name that can be spoken.
D) the commercial, legal name under which a company does business.

Correct Answer: