Market Analysts for a Large Cereal Company Estimated That Price

Market analysts for a large cereal company estimated that price elasticity of demand for pre-sweetened cereal is 1.97, but that the entire market for ready-to-eat cereals exhibits price elasticity of demand of 0.36. Most likely, this information will be collected by managers in which step of the price-setting process?

A) estimating the break-even point
B) identifying pricing constraints and objectives
C) estimating demand and revenue
D) selecting an appropriate (approximate) price level