Many online items, such as games, downloadable software, and services (such as Dropbox), provide basic versions for free, although they have limited features and support. To get 24/7 support and all the features unlocked, the consumer must purchase the item. This strategy is referred to as:
A)sustainable pricing
B)goodwill pricing
C)profit-maximization pricing
D)freemium pricing

Question

Quizplus · Accepted Answer

This pricing strategy is called "freemium pricing," where basic features or services are offered for free, but advanced features or services are locked behind a paywall. This allows consumers to try out the product/service before committing to a purchase, which can lead to increased customer retention and loyalty. However, the goal is still to maximize profits by enticing consumers to upgrade to the paid version for full access to features and support.

Many Online Items, Such as Games, Downloadable Software, and Services