Companies work very hard to reduce the number of customers who don't return.This customer defection is often referred to as:
A) Customer churn
B) Clickstream defection
C) Balking
D) Revenue Exodus

Question

Quizplus · Accepted Answer

Customer defection is commonly referred to as customer churn in the industry. The term "churn" describes the rate at which customers leave or discontinue their relationship with a company, measured as a percentage of the total customer base. Reducing customer churn is a critical goal for companies to maintain long-term profitability and growth. Clickstream defection refers specifically to customers who abandon a website or digital platform before completing a transaction. Balking refers to customers who do not make a purchase due to factors such as price or product availability. Revenue Exodus is not a commonly used term in this context.

Companies Work Very Hard to Reduce the Number of Customers