Which of the following is one of the most basic and important activities of CRM?
A) Segmenting customers
B) Cross-selling customers
C) Increasing churn
D) Finding customers

Question

Quizplus · Accepted Answer

Segmenting customers is one of the most basic and important activities of CRM. This involves dividing customers into groups based on characteristics such as demographics, buying behavior, and preferences. This allows businesses to tailor their marketing and sales efforts to specific groups, increasing the effectiveness of their CRM strategies. Cross-selling, increasing churn, and finding customers are all important activities in CRM, but they are not as fundamental as segmenting customers.

Which of the Following Is One of the Most Basic