Market penetration differs from diversification in that market penetration ________.
A) involves division of a diverse market into smaller, relatively homogeneous groups
B) involves selling more of the existing products in current target markets
C) involves selling new products in existing markets
D) involves a higher amount of risk
E) involves selling existing products to new markets

Question

Quizplus · Accepted Answer

A)Market penetration involves selling more of your existing products into the markets you already serve, while diversification involves creating new products for new markets.
B)Market penetration involves selling more of your existing products into the markets you already serve, while diversification involves creating new products for new markets.
C)Market penetration involves selling more of your existing products into the markets you already serve, while diversification involves creating new products for new markets.
D)Market penetration involves selling more of your existing products into the markets you already serve, while diversification involves creating new products for new markets.
E)Market penetration involves selling more of your existing products into the markets you already serve, while diversification involves creating new products for new markets.

Market Penetration Differs from Diversification in That Market Penetration ________