________ classifies people by focusing on why they behave the way they do by examining such issues as brand preferences,media preferences,values,attitudes,self-concept,and opinions.
A) Social commerce
B) Demographics
C) Geographic segmentation
D) Psychographics
E) Market penetration

Question

Quizplus · Accepted Answer

B) Psychographics refers to the classification of customers on the basis of their psychological makeup, interests, and lifestyles. Psychographic analysis focuses on why people behave the way they do by examining such issues as brand preferences, media preferences, values, self-concept, and behavior.

________ Classifies People by Focusing on Why They Behave the Way