Woodworks Inc.,an American furniture manufacturing company,has stores across America that sell furniture.The firm offers the Fine Furnishings collection of residential furniture designed for the middle and upper middle income group segments.It offers a Platinum Collection of luxury furniture for high income groups.The firm also has a range of corporate office furniture that includes desks,chairs,filing cabinets,cubicles,and other office furniture.Woodworks Inc.uses which of the following targeting strategies?

Question

Quizplus · Accepted Answer

B) Companies that manufacture or sell a variety of products to several target customer groups practice differentiated marketing. It requires substantial resources because the company has to tailor products, prices, promotional efforts, and distribution arrangements for each customer group.