Pull strategy differs from push strategy because in pull strategy a producer ________.
A) supports advertising claims with real evidence
B) appeals directly to end customers
C) focuses on intermediaries
D) motivates wholesalers to promote its products
E) uses integrated marketing communications

Question

Quizplus · Accepted Answer

B) With a push strategy, a producer focuses on intermediaries, trying to persuade wholesalers or retailers to carry its products and promote those products to their customers. Conversely, with a pull strategy, the producer appeals directly to end customers.

Pull Strategy Differs from Push Strategy Because in Pull Strategy