Formative research on breastfeeding promotion finds that women report concerns about feeling embarrassed about having to breastfeed in public places. The promotion strategy must somehow overcome this concern. In this case embarrassment represents which of the following?

Question

Quizplus · Accepted Answer

Embarrassment in this context represents a psychological cost or barrier, which aligns with the concept of "Price" in marketing, as it refers to what the consumer must give up or overcome to engage with the product or service.

Formative Research on Breastfeeding Promotion Finds That Women Report Concerns