Sirly recommends a marketing strategy aimed at increasing sales through the development of a positive corporate image.He suggests the first step towards this goal is to identify and evaluate the firm's programs for community involvement.Sirly is calling for a ________ to be completed.
A)strategic plan
B)social audit
C)socialist review
D)corporate contribution index

Question

Quizplus · Accepted Answer

Sirly is calling for a social audit to be completed in order to identify and evaluate the firm's programs for community involvement as the first step towards developing a positive corporate image and increasing sales.

Sirly Recommends a Marketing Strategy Aimed at Increasing Sales Through