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Understanding Business Study Set 2
Quiz 4: Demanding Ethical and Socially Responsible Behavior
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Question 261
Multiple Choice
Sirly recommends a marketing strategy aimed at increasing sales through the development of a positive corporate image.He suggests the first step towards this goal is to identify and evaluate the firm's programs for community involvement.Sirly is calling for a ________ to be completed.
Question 262
Essay
Identify the six-step approach to achieve a long-term improvement of business ethics.
Question 263
Essay
Identify the three questions that an ethics-based manager should ask when facing a potentially unethical action,and provide an example situation where you would use these questions to evaluate a decision.