Charlie, the CEO of Collier Chemical, likes to boast that his company offers the highest salaries in the industry, has excellent working conditions, and has clear and consistent company policies. Yet he admits his workforce is not highly motivated. Herzberg's research suggests that Collier Chemical is having difficulty motivating its employees because it focuses on:

Question

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Herzberg's research highlights that motivation is primarily driven by motivating factors such as achievement, recognition, growth, and responsibility while hygiene factors such as salary, working conditions, and company policies only prevent dissatisfaction but do not motivate. Charlie's emphasis on high salaries, excellent working conditions, and clear company policies are all hygiene factors, and his admission about low motivation suggests that Collier Chemical may not be focusing enough on motivating factors to motivate its employees.

Charlie, the CEO of Collier Chemical, Likes to Boast That