Matt works for a sports marketing firm. He feels that he has been treated unfairly by the organization. He helped three other employees organize a series of successful street hockey tournaments in different regions of the country. While the other employees were given a bonus and corporate recognition, his efforts were ignored. According to equity theory, Matt is likely to respond by:

Question

Quizplus · Accepted Answer

According to equity theory, individuals strive for fairness in their relationships and if they perceive an inequity, they will attempt to restore balance. Matt's perception of unfair treatment compared to his colleagues who organized the same successful tournaments will likely result in a negative reaction. The most likely response will be to reduce his efforts on future projects to balance the perceived inequity.

Matt Works for a Sports Marketing Firm