When companies sell slightly different forms of a product to different groups of customers, this is known as

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Versioning is the practice of creating different versions of a product to cater to the specific needs and preferences of different customer segments. These versions may differ in terms of features, packaging, pricing, or other characteristics, but they are all based on the same core product. This strategy can help companies better target their marketing efforts and increase customer satisfaction by offering products that better meet their unique needs.

When Companies Sell Slightly Different Forms of a Product to Different