The focus group is an exploratory research technique in which:
A) subjects are provided with a scenario and asked to express their thoughts and feelings about it.
B) trained researchers ask an individual some questions, listen to and record the answers, and then pose additional questions to clarify or expand on a particular issue.
C) the researcher studies people in their daily lives and activities in their homes, work, and communities.
D) a small group of persons comes together for an in-depth discussion about a particular topic, with the conversation guided by a trained moderator using an unstructured method of inquiry.
E) a set of questions is designed to gather information from respondents and thereby
Accomplish the researchers' objectives.
Correct Answer:
Verified
Q35: Michelle has hired a market research company
Q36: An observational method that studies people in
Q37: A statement or proposition predicting a particular
Q38: A popular shoe brand targeting boys in
Q39: A research technique in which trained researchers
Q41: Which of the following data collection methods
Q42: Darren wants to know the opinion of
Q43: A research technique in which a small
Q44: An open-ended question that allows the respondents
Q45: Alex, the marketing manager of a soft-drink
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents