Which of the following data collection methods helps the firms to gather the most up-to-date news about itself, its products, and its services, as well as its competitors?
A) in-depth interviews
B) ethnography
C) social media
D) projective technique
E) focus group
Correct Answer:
Verified
Q36: An observational method that studies people in
Q37: A statement or proposition predicting a particular
Q38: A popular shoe brand targeting boys in
Q39: A research technique in which trained researchers
Q40: The focus group is an exploratory research
Q42: Darren wants to know the opinion of
Q43: A research technique in which a small
Q44: An open-ended question that allows the respondents
Q45: Alex, the marketing manager of a soft-drink
Q46: Observation, in-depth interviews, and focus groups are
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