Alex, the marketing manager of a soft-drink company, creates three advertising slogans for a newly developed drink and wants to pick one of the slogans.He brings together a small group of consumers, explains to them the idea behind the slogans, and asks for their feedback.The method of research employed by Alex in this scenario is known as:
A) industry survey.
B) international survey.
C) focus group.
D) observation centre.
E) in-depth interview.
Correct Answer:
Verified
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