Tom wants to buy a new bike.He considers several factors, such as mileage, style, and price.Tom finds the perfect bike, but it is priced quite high.Although the mileage is superb, Tom rejects the bike because it is priced higher than what he is willing to pay.This is an example of:

Question

Quizplus · Accepted Answer

Tom's decision is an example of a noncompensatory decision rule, where he rejects the bike based on a single attribute (price) that does not meet his threshold, despite other positive attributes like mileage.

Tom Wants to Buy a New Bike