Allison bought a laptop from Bell and Co.While working one day, the laptop suddenly stopped.Despite Allison's best efforts, it did not start again.She made a visit to the service centre, which refused to check the laptop, saying that it did not have the requisite expertise.The centre also refused to make any alternative arrangements.Allison then decided to post her problems on Facebook to advise people not to buy computers from Bell and Co.This is an example of:
A) the affective component of attitude.
B) the cognitive component of attitude.
C) the behavioural component of attitude.
D) a reference group.
E) negative word of mouth.
Correct Answer:
Verified
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