In Toronto, a retail food store dropped its prices by 12 percent, which led to an increase in its market share from 30 to 45 percent.Because the lower price was the reason why shoppers wanted to buy at that particular store, this is an example of:

Question

Quizplus · Accepted Answer

The determinant attribute is the key factor that influences a consumer's decision, in this case, the lower price.

In Toronto, a Retail Food Store Dropped Its Prices by 12