A Toyota has great mileage compared to a Honda.But its weaknesses are style and price.Gina feels that Toyota's excellent mileage is outweighed by its weaknesses in price and style.She chooses a Honda.Gina's choice represents:
A) the compensatory decision rule.
B) an external locus of control.
C) decision heuristics.
D) a determinant attribute.
E) the noncompensatory decision rule.
Correct Answer:
Verified
Q80: Mary usually buys a large tin of
Q81: Jack wants to buy a car.The Nissan
Q82: Mike chooses a Toyota despite the fact
Q86: Convenience products tend to involve greater evaluation
Q88: Physiological risk involves the fears that consumers
Q88: Shopping goods/services are commodity items that are
Q92: With an external locus of control, consumers
Q108: The manner in which a product is
Q111: Ritual consumption refers to a pattern of
Q117: Determinant attributes are neither rational nor psychologically
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents