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Mike Chooses a Toyota Despite the Fact That It Is

Question 82

Multiple Choice

Mike chooses a Toyota despite the fact that it is much more expensive than the other two cars.He is convinced that higher price ensures better quality.This is an example of:


A) compensatory decision rule.
B) external locus of control.
C) decision heuristics.
D) determinant attribute.
E) noncompensatory decision rule.

Correct Answer:

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