A marketing strategy of selecting a single primary target market and focusing all energies on providing a product to fit that market's needs is called:

Name: A marketing strategy of selecting a single primary target market and focusing all energies on providing a product to fit that market's needs is called:
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Concentrated segmentation involves focusing marketing efforts on a single, well-defined market segment, tailoring the product to meet the specific needs of that segment.

A Marketing Strategy of Selecting a Single Primary Target Market