A company that sells shoes has a website with a make-your-own-shoe feature.It makes a vast number of styles in every major performance category available to the customer for personalization.This is an example of:

Question

Quizplus · Accepted Answer

Mass customization refers to the ability of a company to produce goods and services to meet individual customer's needs with near mass production efficiency. The make-your-own-shoe feature allows for personalization, fitting the definition of mass customization.

A Company That Sells Shoes Has a Website with a Make-Your-Own-Shoe