A company launches a wide range of perfumes.These perfumes are designed to be combined by the user in different ways to create unique scents.This is an example of:
A) mass customization.
B) brand repositioning.
C) perceptual mapping.
D) positioning.
E) brand extension.
Correct Answer:
Verified
Q38: A toothpaste manufacturing company segments its target
Q39: The concept of being "identifiable" as a
Q40: The concept of being "responsive" as a
Q41: A company manufactures and sells only salvage
Q42: A company that sells shoes has a
Q44: A marketing strategy of selecting a single
Q45: A company has launched a milk beverage
Q46: A local bakery customizes its pastries and
Q47: The concept of being "substantial and profitable"
Q48: A large passenger-ship company targets only older,
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents