A company sells used cars.It established itself in the market as a competitor of low-price car manufacturers.It was able to establish itself in the mind of the consumer as a low-cost, high- quality used cars alternative to low-cost, low-quality new cars.This is an example of:

Question

Quizplus · Accepted Answer

Positioning refers to the strategy of establishing a brand or product in the consumer's mind relative to competitors, which is what the company achieved by being seen as a low-cost, high-quality alternative.

A Company Sells Used Cars