A company sells baseball bats.It has a website where customers can log in and choose from out of 50 variations with regard to the weight, length, thickness, and design of the bat.The customers get a bat based on their own specifications.This is an example of:

Question

Quizplus · Accepted Answer

Mass customization refers to the process of delivering market goods and services that are modified to satisfy a specific customer's needs, which is what the company is doing by allowing customers to choose from various specifications for their baseball bats.

A Company Sells Baseball Bats